Advertising Velocity Central (MVC) is Cisco’s data-driven demand technology platform created by entrepreneurs for entrepreneurs. Our companions use MVC to study, construct their model, launch campaigns, monitor outcomes and turn into world-class entrepreneurs.
For the previous decade, MVC has supplied our accomplice advertising and marketing professionals with curated campaigns for right this moment’s largest alternatives. This month’s highlight marketing campaign is on finish consumer safety with Cisco Consumer Safety Suite.
The Consumer Safety Problem
One of many most important challenges dealing with organizations right this moment is identity-based assaults. Unhealthy actors are utilizing a variety of strategies, from phishing and social engineering to provide chain assaults, enterprise e-mail compromise, and extra. For a lot of of those assaults, it could take a cybersecurity knowledgeable to identify the crimson flags. This has turn into a serious downside for organizations. Talos, Cisco’s Menace Intelligence Group, discovered that 80% of breaches have been attributable to concentrating on customers.
Consumer Safety is a scorching matter, and one many safety patrons have been grappling with. Every time a brand new risk emerges, a brand new answer involves the market to guard in opposition to that risk. In actual fact, massive enterprises have, on common, 76 safety merchandise. That is resulting in product complexity for safety and IT groups and organizations need to simplify.
That is the place Cisco, together with our companions, can present a holistic method to defending customers.
Cisco has investigated and researched this downside and after we requested safety patrons what their prime concern is, they mentioned time and again that product complexity is the foundation of the problem. So relatively than proceed the vendor-by-vendor method, we requested if these identical patrons would think about a collection to avoid wasting time managing merchandise, to make it simpler to deploy merchandise, and get monetary savings.
With the Cisco Consumer Safety Suite, we provide a brand new method to defending customers and solely Cisco has the size and community to tell our merchandise to higher shield our clients. With over 300,000 clients and over 550 billion safety occasions per day, we see so much. We’re utilizing this info to higher shield our customers so we all know which malicious websites we must always block, which IP addresses unhealthy actors are utilizing, or what behavioral indicators ought to set off sure alerts.
Cisco Consumer Safety Suite
The Cisco Consumer Safety Suite gives a simplified, built-in consumer expertise. Consumer safety gives higher efficacy by way of an built-in roadmap, complete safety, and incorporates AI to rework administration and safe outcomes.
Merchandise work collectively and supply clients with:
- Higher experiences: allows your clients to be productive at their job with safe, seamless entry to all sources
- Higher economics: Work with one vendor to offer the breadth of options to guard your customers – meaning one contact, one contract, and one renewal.
- Higher efficacy: enhance your clients’ safety posture, decrease their dangers, and hold their delicate info secure.
Cisco Consumer Safety Suite gives our companions with:
- Consolidating cybersecurity options below one vendor to simplify subscription administration for companions
- Increasing the chance into an Enterprise Settlement (EA), making it rather more troublesome for aggressive safety suppliers to displace incumbency
- Collaborating with our clients as a trusted advisor and help clients on their consumer safety journey
- Enhancing effectivity and saving clients cash, whereas offering a useful enterprise consequence
Drive demand and pipeline with Advertising Velocity Central
Do you know that companions who use Advertising Velocity Central (MVC) generate 4 occasions extra pipeline than those that don’t? As a profit for being a Cisco registered accomplice, you possibly can generate extra pipeline and bookings by activating the Consumer Safety marketing campaign on Advertising Velocity Central.
MVC accelerates your time to market with ready-to-use content material, customizable campaigns together with e-mail and social copy, pictures, logos, and shareable content material to drive buyer engagement.
To optimize your advertising and marketing campaigns, MVC additionally gives companies equivalent to:
- Co-branding: present your credibility by downloading and utilizing your Cisco partnership emblem by way of emblem builder
- Customization: set your self aside by choosing a ready-to-go marketing campaign, edit it and select from the numerous pictures in our library
- Account-Primarily based Concentrating on: add and handle your record of contacts in a single single place whereas monitoring marketing campaign engagement through a lead-scoring technique
- Full-Service Actions: rent a third-party advertising and marketing company that can assist you acquire even higher outcomes and use your Cisco advertising and marketing funds, or your individual funds
Get began now
Be taught extra in regards to the Cisco Consumer Safety Suite by watching the overview video on Advertising Velocity Studying
Go to MVC to start constructing your Consumer Safety marketing campaign utilizing our step-by-step information.
Extra sources:
Frustrate Attackers, Not Customers At-A-Look
Weblog – Social Engineering 201: How the Consumer Safety Suite Safeguards Organizations
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