Beautycounter is briefly closed. I’m sharing what occurred and answering the most-anticipated query: “Is Beautycounter coming again?”
Final week, Beautycounter Model Advocates (Consultants) came upon that Beautycounter might be closed/not-operational for fairly a while – till fall of 2024 at least. This was devastating information for me, and I do know a lot of you who use and love these merchandise really feel very disillusioned as nicely. I really feel like a rug was pulled out from underneath me. I had NO IDEA this was coming or that the corporate was on the verge of a significant transition. In truth the week earlier than they paused operations, that they had simply shared a fragrance promo, and I had an e mail drafted able to hit ship the following day. Since I felt blind-sided, I need to present as a lot context as I’ve right here.
Beautycounter Closure FAQs
What occurred with Beautycounter?
In 2021, Beautycounter was bought by an funding agency referred to as Carlyle Group, and some months later, Gregg Renfrew (the founder) was requested to step down as CEO. Because the sale, Beautycounter has encountered financial challenges which have led to Gregg returning as CEO, shopping for the corporate again from Carlyle Group, and restructuring it as a wholly new entity underneath a model new LLC.
So far as I do know, the challenges that occurred throughout Carlyle’s tenure weren’t associated to the merchandise not promoting however quite overspending / poor selections on the administration facet. For instance, transport and customer support at Beautycounter was prime notch. Through the years new transport suppliers and totally different customer support groups led to a less-than-ideal scenario. I can’t say for certain, however I wager these selections have been made to place revenue forward of individuals. And other people seen! My good friend Teri shares somewhat bit extra concerning the enterprise facet of issues in her weblog publish right here.
Is Beautycounter coming again?
We have now been advised straight from Gregg that Beautycounter’s enterprise operations are on pause till later in 2024, however she has each intention of bringing the corporate again – and higher.
Gregg and her crew are working diligently to rebuild the tech, processes, and platforms that can enable Beautycounter to return with the identical formulations, packaging, and firm title. Initially they have been going to proceed operations as ordinary and re-launch in Might, however Gregg made the laborious resolution (which she shared tearfully with us) that it will be smarter of them to pause operations and comb by way of each course of than proceed to run as Carlyle had (suppose transport distributors that have been taking too lengthy and contracts that want renegotiating).
I’m hopeful the brand new Beautycounter will launch later this 12 months. We’ve been advised it is going to be pushed by mission identical to it all the time has been, and that’s reassuring. Initially we have been advised every little thing was paused because it was, however now it seems like we’ll all be ranging from scratch with a brand new compensation plan, construction, perhaps new product line. Gregg has stated she hopes to carry again the guide neighborhood in a brand new 2.0 model. I’ve 100% belief in Gregg. So many of those issues weren’t her fault, and he or she is making an attempt to rebuild within the smartest approach!
Whereas I don’t have a crystal ball, so I can’t say for sure what the long run holds, I’ve each intention of staying with Beautycounter if and when it resumes.
Can I nonetheless buy Beautycounter merchandise?
From now till the projected relaunch, all Beautycounter enterprise operations are on pause. This sadly implies that orders can’t be positioned by way of the Beautycounter web site for the foreseeable future. That is such a bummer as a result of I do know that so a lot of you’re keen on and depend on Beautycounter’s merchandise in your on a regular basis routines! (I’m proper there with you.) I’m particularly unhappy concerning the new perfumes that JUST launched. I heard from so a lot of you that you just have been going to purchase a full measurement as quickly as the positioning reopened, and now you’ll be able to’t 🙁 I’m making an attempt to ration the three bottles I purchased so that they final till the autumn (knock on wooden).
My Ideas
I’m unhappy on so many ranges. I fell in love with Beautycounter’s merchandise in 2019 shortly after Birch was born, and the corporate has change into an enormous a part of my identification and on-line enterprise. Because the starting, I’ve been genuinely excited to hyperlink arms with a B Company that was advocating for change within the magnificence trade at massive. I used to be pleased with the large steps Beautycounter took to enhance laws within the extremely unregulated magnificence trade. Financially it will harm, however what hurts essentially the most is considering all of the merchandise I’ve upstairs that can ultimately run out. I actually hope Gregg can carry them again to life.
I’m a loyal Beautycounter consumer, what can I do now?
If it is advisable buy some Beautycounter merchandise: you may be capable to discover a small assortment at Ulta. Tip: your native retailer could have extra stock in comparison with what’s left on-line. I discovered some Dew Pores and skin at mine.
In case you are on the lookout for new manufacturers: Beautycounter has been my “simple button” skincare and make-up, however I might be on the lookout for alternate options. I’m performing some homework on my finish and searching into different skincare and make-up manufacturers that additionally meet excessive security AND efficiency requirements. And if you’re not on my magnificence e mail checklist, you’ll be able to add your e mail right here for extra detailed information.
I’ve all the time beloved that Beautycounter was a one-stop-shop for me as a result of I worth simplicity. I’ve gotten numerous questions on the “subsequent finest suggestions” and listed below are some ideas. {These are affiliate hyperlinks.}
Colleen Rothschild
Colleen Rothschild is a model that I’ve tried and beloved within the final 12 months. They’ve some merchandise that flatter Beautycounter (a lip conditioner, lux face oils) that I’ve tried and they’re nice. I would give the serums a attempt quickly. The security requirements should not fairly what Beautycounter is, nevertheless it’s thought-about a clear model. I’ll say that every little thing Colleen smells AMAZING.
My Favorites:
Oliveda
Oliveda is a new-to-me model that a lot of my fellow Beautycounter advocates are going to be utilizing. The corporate is European and focuses on waterless skincare, so it’s extraordinarily potent and oil-based (although it guarantees to not make your pores and skin oily!) The components are clear and it’s touted to have unbelievable outcomes. I’m ordering among the finest sellers!
Issues Beneficial To Me
Perks embody free transport on $50, 365 day returns, and a free product in the event you take their skincare quiz!
I’m engaged on an extended publish about some swaps to make in the event you’re been utilizing Beautycounter for so long as I’ve, together with make-up! Keep tuned.
Thank You
Thanks for the belief you’ve put in me to share suggestions and knowledge with you. Thanks for supporting my enterprise along with your purchases and your loyalty.
