Be a part of AADOM founder Heather Colicchio as she sits down with members of the AADOM Influencer Program that can assist you get to know the faces behind the affect!
Hear from these inspiring dental leaders as they share their distinctive tales, profession paths, and what drives their ardour for management within the dental trade. Heather and the influencers focus on what it means to be a trusted useful resource within the subject, providing a behind-the-scenes take a look at their roles, insights, and recommendation for achievement.
Be a part of us to fulfill the AADOM influencers and uncover what makes every of them an integral a part of the AADOM neighborhood!
Learn the Transcript Now!
Heather: Hey, AADOM tribe, AADOM Nation! It’s Heather Colicchio—AADOM Founder and President—right here with you as we speak on AADOM radio with a really particular visitor. You all know him and love him. We’re right here as we speak with John Stamper within the first of our AADOM Influencer sequence.
So, John, this can be a little bit of a switcheroo. Welcome to AADOM Radio.
John: That is superior! That is such a deal with. It’s good to be on the opposite aspect and I promised you, Heather, as we’ll share with all people, that you simply’re going to sort of take the lead on this. So, yeah, I’m wanting ahead to this.
The Objective of the AADOM Influencer Program
Heather: Completely! Yeah, so I wished to speak with you as we speak. So, as you realize, and hopefully our members know—this 12 months we launched the AADOM Influencer sequence. So, it’s nonetheless sort of, you realize, little new child program. However I actually wish to get it on the market huge time.
So, what it’s—it was my manner of claiming, “How will we take the folks within the trade, the dental trade, who we all know love workplace managers and sort of, you realize, now we have one sort of joint messaging with them, proper? We’re all saying the identical factor. So how will we all get collectively and work collectively for the love of workplace managers?”
And that’s how AADOM Influencer program was constructed. It’s an invite solely program and also you have been one of many first ones we invited. And I admire you saying sure.
So, you realize, we look ahead to you sharing the message and the mission of AADOM together with your folks, together with your tribe. However I would like our folks as we speak to turn into extra accustomed to you, John—who you’re and what you do.
So, how does that sound?
John: That sounds nice! Yeah, it’s an absolute honor to do that.
Such as you talked about, sort of whether or not or not it’s internet hosting AADOM Radio or quite a lot of the issues we’ve achieved on social media for therefore a few years at AADOM—it’s simply sort of turn into part of my week, proper?
I imply, I begin the week with: who’re we speaking to as we speak? And, extra importantly, how can we educate AADOM and produce all people collectively? So, yeah, positively a privilege to be requested to do that.
Heather: Nicely, thanks. And thanks for being on the journey with us. So, for anybody listening, should you go to AADOM Radio on Spotify or on Apple, or should you go to AADOM TV on YouTube, that’s John that you simply see there, the John I’m talking with as we speak.
So, John, I feel what can be actually useful for everybody listening and for me as effectively—you and I’ve labored collectively a very long time, however I don’t totally know your dental background. So, should you wouldn’t thoughts taking all people again a bit bit, letting us understand how you bought began in dentistry and what your dental journey has been like.
The Journey Towards Dentistry
John: Yeah, I’d like to.
So, the journey really began—I used to be sitting at dinner with a good friend in Southern California in 2004, perhaps it was the top of 2003. And, on the time, I used to be working as a monetary planner for a corporation referred to as Edward Jones in Southern California. And, like anyone that begins that kind of enterprise, it was very troublesome, very difficult.
And, so, he got here as much as me and stated, “Hey, the corporate that I work for is trying to rent someone in California and Nevada to begin repping dental hand items. What do you consider this?”
And being within the dental trade, I used to be like, “Oh, it seems like an ideal alternative.”
So, I regarded into it, did the interview, and received the job. So, my first entrée, Heather, into dentistry, was working for Brasseler USA, an organization that a lot of our viewers could know of, you realize—diamonds and carbides and burrs and polishers and all of that.
However after I got here on board, they introduced within the NSK handpieces. And, so, it was a brand new addition to their line. And I used to be accountable for working with all of the reps in California and Las Vegas, to have the ability to introduce these handpieces to dental practices.
So, my first two years, I traveled to so many dental practices in California and Nevada. I realized a ton. I used to be very spoiled as a result of on the time, Heather, quite a lot of among the prime key opinion leaders again in that point, whether or not or not it’s Frank Spear or David Hornbrook, or among the clinicians at UCLA and USC—they have been all Brassseler prospects.
So, I received an opportunity to not solely work with them, but additionally be taught lots from them. And, so, it was an ideal alternative and that’s sort of the way it all received began.
Heather: Okay, that’s loopy. I by no means knew you have been a monetary planner. So, that could be very, very attention-grabbing. And I’m stunned that when your good friend got here to you and stated, “Hey, do you wish to rep dental hand items,” they really stated that sounds attention-grabbing? As a result of should you’re not from the dental world, that really sort of sounds extremely boring in my view.
However it’s not till you get into dentistry that each one the issues turn into like, you notice how fascinating they’re. So, I’m completely happy you took that leap of religion and that you simply noticed one thing shiny there. You realize, no pun supposed.
John: I feel it was—I imply, actually, the world of economic planning on the time—I received my license in 2001, proper after the whole lot occurred with September eleventh. And I keep in mind being on the market knocking on doorways. I used to be a younger child. I used to be clearly, you realize, asking folks in the event that they wanted somebody to assist handle their cash.
And, so, it was difficult. And, so, I feel that the thought of moving into an trade, not less than at the moment that felt very steady, was sort of the catalyst for that. And now right here we’re 20 years later, which is loopy.
Heather: Proper, which is how previous AADOM is. So, we’ve been in dentistry the identical period of time. And yeah, proper after 911, it in all probability wasn’t a good time to be speaking about monetary planning. The entire world was topsy-turvy.
However that’s one thing I’ve actually come to be taught and admire and love about dentistry is that it’s so steady, proper? It doesn’t matter what different industries are going tremendous excessive or tremendous low, dentistry simply appears to journey the wave—good and regular. So, it’s an ideal trade.
So, once you have been repping at Brasseler, you have been really going into the practices?
John: Yeah. So, the way in which that it labored is, I used to be—a technical title, I assume, was a handpiece specialist. And so, the reps had all of their workplaces that they might go into. And each time they’d an workplace that was concerned with demoing our handpieces, I’d go work with them.
In some circumstances, I’d simply spend a few days with them once they have been going round to their practices, introducing the handpieces. Many instances, they might simply say, “Hey, John, should you may fly as much as San Francisco for the week, I’ve received 5 – 6 completely different dental practices that wish to demo the electrical hand items.”
And, so, that’s what I received an opportunity to do. I traveled lots in these two years and realized a ton. After all, I went to quite a lot of the dental reveals all around the nation. And so, yeah, it was enjoyable.
Heather: And what was the next move in your dental journey?
John: I used to be there for 2 years after which received promoted to regional supervisor. So, I moved from Southern California to Ohio, the place I’m from, and took over a area of Brasseler reps. I feel I had like 15 reps and was a regional supervisor there for a few years.
Then I found one thing. I really had certainly one of my reps within the Cleveland, Ohio space that was struggling a bit bit. An attention-grabbing story.
He was about to be let go. And, so, I wished to—I actually appreciated the man. I assumed his practices actually appreciated him. And, I assumed, “Let me dig into this.”
And what I found, Heather, was that when the corporate had introduced on quite a lot of completely different product traces, these reps didn’t have quite a lot of time to have the ability to speak about the whole lot. Everyone knows, and naturally workplace managers know this—you have got reps coming into your follow on a regular basis and perhaps you give them a pair minutes.
However, the actual fact of the matter is that, as the corporate had grown, there was quite a lot of smaller enterprise that that he was shedding as a result of he was specializing in among the product traces. And so, I had created a report for the group that introduced me all the way down to Savannah the place the headquarters have been, to begin an inside gross sales workforce.
We employed 40 youthful folks from across the nation to then begin calling the practices on the telephone. And in order that was sort of certainly one of my initiatives at Brasseler, was to not solely construct this inside gross sales workforce, however then additionally construct a farm system, so each time we wanted to fill the surface gross sales positions, I used to be instructing all of those people dentistry.
And, so, we sort of taught them there. After which once they went out into the sphere, they have been certified to do this. In order that was sort of my final, I assume, time at Brasseler, the final three years that I used to be there.
Heather: That could be very thrilling! I imply, to simply be capable to be constructing is simply at all times thrilling. So, to be referred to as in and be capable to construct one thing out is absolutely thrilling. In actual fact, that you simply noticed the necessity and stated, “Let me let me deal with this.” Adore it.
So, let me ask you: Whenever you have been doing all these various things and once you have been going into the practices, again then—I imply, you have been nearly invited in, so it is perhaps a bit completely different than reps who’re kind of chilly calling. What was your impression, initially, of workplace managers?
Constructing a Relationship with Dental Workplace Managers
John: Yeah, I realized early on—I feel it’s so attention-grabbing, Heather, that we’ve had this relationship and I’ve been capable of be part of AADOM, as a result of I realized early on how vital it was to construct a relationship with all people within the follow, and particularly the workplace supervisor.
Sure, quite a lot of instances I’d be invited in. And, so, hopefully my title was left on the entrance that I used to be coming in that day. However it wasn’t, as you’ll be able to think about, it wasn’t at all times with the workplace supervisor. It may have been with the dentist or dental assistant or what have you ever.
And, so, proper off the bat, I needed to be taught and perceive the right way to construct that relationship. And so, it actually began early on for me.
And one other story with that’s with the dental assistant. You realize, I realized early on that on the planet of dental hand items, that when the hand piece is beginning to fail, the person who sometimes hears it because the dental assistant, when the physician is annoyed as a result of they’re having a problem with it.
And so, whether or not it was the workplace supervisor and even the dental assistant, each time I’d get a possibility to return into the follow, I’d additionally attempt to construct a relationship with these people as a result of I knew that when the time got here and when the physician was prepared to purchase, hopefully I’d constructed a ok relationship with them of belief that then they might refer me.
So, I nearly sort of constructed my very own little community of workplace managers and dental assistants within the practices that I labored in.
Heather: I really like that, John. I really like that. As a result of after I began AADOM, what was most obtrusive to me, having no dental background such as you, is that each one the businesses simply wished to go proper to the dentist, proper to the dentist.
And, yeah, the dentist is vital, however there’s a complete workforce concerned and a complete workforce that makes selections and a complete workforce who’ve completely different wants throughout the follow.
So, that was so good of you to kind of align with the assistants, as a result of to your level, they might have been those—the primary ones to note, “We want a brand new handpiece on this follow.” So, I really like that you simply have been very ahead considering on.
So, after Brasseler, then what?
Working Together with a DSO
John: So, I moved from Savannah, Georgia to Louisville, Kentucky, the place I stay now. And I’ve been right here since 2012. And that is sort of the place the dental world for me began to attach.
I then labored for Mortenson Dental Companions, which is a DSO right here in Louisville, Kentucky. They usually introduced me on to assist the dental practices with unscheduled remedy.
And it’s sort of an attention-grabbing story, Heather, as a result of on the time, my spouse had an excellent household good friend that was a practising dentist at Mortenson. And, he had simply sort of let me know that the proprietor on the time, Dr. Wayne Mortenson, was searching for an outsider—someone within the dental trade, however perhaps that was in gross sales that might are available in and perhaps infuse some completely different concepts into this DSO.
On the time, they’d, I assume, perhaps, I don’t know, 75 practices. However my job was, as I went into a few the workplaces—I received into Open Dental and I received into the follow administration system unscheduled remedy checklist—and it blew my thoughts!
I used to be like taking a look at this factor. I used to be asking folks within the follow. I’d be like, “So, let me simply get this straight. So, these are all sufferers that have been in right here after which remedy received recognized, and what like what’s the standing?”
As a result of, coming from a gross sales background, Heather, proper? Like, the whole lot is like alternative, alternative, alternative, proper? Like, should you get a lead, you go, you realize?
And so, it was very attention-grabbing to be in a dental follow and to see all this remedy that might get achieved to assist these practices develop and get these sufferers, you realize, nearer to dental well being.
And so, I introduced that to the, to the management workforce at Mortenson. And so, I stated, “Okay, in these six practices that I went to, there are thousands and thousands of {dollars} of unscheduled remedy.” And so principally my job for the following two years, as they have been each rising, was to go round to their practices across the nation and work with their groups on progressive methods to determine the right way to get that unscheduled remedy achieved.
In order that was sort of my subsequent three 12 months stint was working for a DSO.
Heather: I really like that. I by no means knew that both. I knew you have been with Morrison, however I didn’t notice that was your duty. And yeah, I imply, that should’ve been eye-opening, proper?
You go in and see all this unscheduled remedy. And such as you stated, two issues: One, thousands and thousands of {dollars} being left on the desk. And two, all of the untreated dental procedures that have to be achieved for everybody’s well being.
Serving to Dental Practices to Expertise Progress
John: I used to be simply going to say, and that is 2012, Heather. So, suppose again of, you realize, quite a lot of the newer affected person engagement instruments and quite a lot of the newer applied sciences, definitely AI was not occurring again then. So actually, what it was, was that working with them to print out that checklist and them on prime of their already busy day, discovering a time to make the calls, which wasn’t simple.
And certainly one of my favourite tales, and this goes again to what you have been asking about. Any firm actually understanding all people within the dental follow—the workplace supervisor, the dental assistant, the hygienist, you realize, all of them and the way vital the function that they play—is I received an opportunity to go current for one of many practices and present them the unscheduled remedy. And I used to be speaking about objectives and the follow.
And one of many hygienists got here as much as me afterwards and she or he stated, “Okay, John, pay attention. I don’t actually know who you suppose you’re, however no one’s going to return into our follow. I come on this follow each day, working in a affected person’s mouth. I don’t wish to be serious about cash in manufacturing.”
And I do not forget that so vividly, Heather, as a result of I went house that evening, and I assumed to myself, “Okay, proper?” Like, despite the fact that, sure, that was sort of a part of her job and what I used to be there to do, I actually had to return to the drafting board and suppose to myself, “If we’re going to assist this follow develop, we’re I’m going to have to consider a distinct method to body it.”
As a result of the entire concept of getting in and speaking about manufacturing and cash doesn’t at all times work.
Heather: No. And was {that a} dentist or an assistant who stated that?
John: That was a hygienist that had stated that.
Heather: Hygienist. I’m sorry. Okay.
John: So, that was a hygienist, however there have been workplace managers as effectively, proper? Form of the identical factor that, as you realize so effectively, they have been simply attempting to sort of work out a method to sort of make the follow transfer, not to mention having someone are available in right here and share with them—there’s all this chance and now construct these techniques and work out a method to get this remedy achieved.
There’s quite a lot of strain, you realize?
Heather: Yeah. I’ve come to know quite a lot of practices don’t like outsiders simply stepping in and telling them the right way to do their job, which I can respect and I’m certain the identical in any trade.
And, such as you stated, that is in all probability simply, you realize, a decade or a bit greater than a decade in the past, however in dental years, like a century in the past, once you take a look at the know-how that has come about within the final 10 years. It’s such as you stated, automated affected person reminders and issues that we perhaps take with no consideration.
So, what have been among the options you introduced?
John: It’s an ideal query. I went again to the drafting board and right here’s sort of the way in which that I checked out it.
I drew a graph and on the graph was 0 on the left aspect, 100 on the best aspect. And I’d get on this white board for the practices and I’d are available in there and say, “Okay, I received a bag and on this bag is your whole sufferers in your follow, proper? And I’m going to flip this bag over. We’re going to drop these sufferers on this graph. Okay?”
“Now, 0 is that means they’re not wholesome in any respect and 100 is that they’re one hundred percent dental wholesome, simply coming in for cleanings. Proper.”
“So, after I dropped this bag of sufferers on this graph, let’s undergo right here. What share do you suppose are like, you realize, 0 to 10 % wholesome and 10 to twenty?”
And, abruptly, Heather, what I acknowledge is that like, they began to get engaged as a result of now it was like, we have been talking their language, proper? Which is, “Oh yeah, we received quite a lot of sufferers which might be barely wholesome on this and that.”
So, I’d draw them on that graph. After which I’d simply ask them one query. I’d say, “Okay, collectively as a workforce, with the rationale why you got here within the dentistry, would you say that your purpose is to maneuver as many of those sufferers from 0 to one hundred pc dental well being every day?”
And it was a unanimously, YES, proper?
So, I stated, “Okay, right here’s the factor: If we transfer a very good majority of these sufferers and get this remedy achieved from 0 to 100, what do you suppose occurs to the manufacturing within the follow?”
And that’s what turned issues round, proper? And, so, that was sort of the brand new story that I needed to craft. And naturally, after I went into all of the completely different practices, I had created a purpose tracker to assist them hit their manufacturing objectives, however it began with that story.
And, you realize, it’s sort of like what you stated. Till I may actually, actually perceive the challenges that they’d and craft an answer in order that they have been on board, nothing I stated was going to matter.
Heather: No. And I’m simply so impressed that you simply have been capable of take that. I’m glad the hygienist spoke up—however take that after which reframe it. As a result of all you do is simply reframe it, actually. It’s only a completely different psychology, a distinct why. Similar final result.
That’s not one thing everybody can do or see. So, kudos to you for that. And that’s, wow, that’s actually spectacular.
So, I’d think about quite a lot of these practices began seeing their re-care appointments replenish.
John: They did. And simply getting quite a lot of the remedy achieved. I feel they have been a bit bit extra enthusiastic about it. Like I stated, we had constructed a purpose tracker for lots of the practices and so they, you realize, they began to create applications at first of the 12 months the place in the event that they wished to do one thing on the finish of the 12 months, go on the journeys. I imply, all types of enjoyable issues, clearly that we’ve heard, you realize, AADOM practices do over time to essentially sort of get all people engaged.
However it was nice. It was an ideal expertise for me. And right here’s the one factor that I spotted, and it’s humorous how I sit on this seat now as a result of spending years promoting follow to a dental follow after which being on the opposite aspect of the desk and dealing with the groups—one takeaway that I’ll at all times keep in mind is that how each side genuinely wished the opposite one to pay attention. Proper?
So, that means like quite a lot of instances dental corporations can really feel just like the follow is so busy, they’re probably not concerned with their applied sciences.
They’re! They’re simply busy taking good care of sufferers.
And likewise, dental practices could really feel like quite a lot of the reps which might be coming in or simply, you realize, occurring their milk run. However the actuality is that like, if they’ve a product that they consider in, they actually need the practices to not less than learn about it.
In order that was sort of the world that I received to stay within the heart of that, which I actually consider is sort of the foundation of why I do what I do now, you realize, which is to showcase corporations and be a connector.
Heather: You’re. That’s an ideal phrase for you. You’re such a connector. And, yeah, what a novel place to have seen all sides of it. And actually, on the finish of the day, everyone seems to be doing their job as a result of they’re captivated with their job. However we’re busy. It’s a busy world. And the truth that you’ll be able to sort of break by means of that and join is fantastic.
And I’d think about going again to the practices, you realize, oftentimes in dental advertising, it’s all about bringing in new sufferers, new sufferers. However we all know it’s, you realize, you, quote “low hanging fruit.” You wish to deliver within the sufferers who’ve already seen you and such as you and belief you.
I’d think about they’d a thoughts shift after working with you for a while saying, “Wow, that is simpler to fill the schedule with sufferers we already know than at all times attempting to herald new sufferers.”
John: No query. And you realize, it’s attention-grabbing—that basically, even to at the present time, Heather, it’s troublesome for me. I imply, I perceive what a follow has to do and among the issues they incorporate to herald new sufferers. I notice that’s sort of just like the lifeblood or what have you ever.
However, you would take a look at in all probability any dental follow within the nation and everyone knows it and the practices understand it. Like what number of sufferers are presently there which were there for one, two, 5, ten visits. They want remedy to get achieved.
And if they may work out methods to attach with these sufferers and assist them, it takes quite a lot of the load off of them feeling like they at all times must have these excessive ranges of recent sufferers. It’s simply the character.
Heather: Yeah. After which, you realize, the extra the affected person comes again and receives good remedy and sees enchancment in oral well being, extra loyal they’re and the extra constant they’ll be of their dental visits.
John: Completely.
Heather: So, from Mortenson, then I assume I knew you then. You’re an entrepreneur at coronary heart, and I’ve recognized you in numerous entrepreneurial function roles. So, all of them so vital to the dental trade.
For those who may give our listeners some highlights of among the issues that you’ve got created, that you’ve got dropped at dentistry, as John Stamper.
Serving to Enhance the Dental Trade
John: Yeah. So, that is the place the seatbelt comes off.
Heather: I’m placing my seatbelt on.
John: That’s proper.
Yeah, that is the place I am going house to my candy spouse, Hillary, and I say, “I’m going to begin an organization.”
And, effectively, “Are you going to go away Mortenson?”
And I’m like, “I’m going to attempt to keep there so long as I can.”
However yeah, that is sort of the place the journey actually started. And right here’s sort of the place it began.
Two hygienists at Mortenson have been audited by their dental board and so they didn’t have their certificates. And I assumed to myself, “Wait a minute. Is there not a spot on-line? That is 2013, proper? Is there not a spot on-line the place you’ll be able to robotically sort of home all of your certificates? After which due to this fact you have got them multi function place in you ever get audited?”
Nicely, there wasn’t. And in order that’s sort of what kicked issues off for me. Began my first firm referred to as the Dental Trade. It was this huge platform. It was all rooted in a CE monitoring device that any dentist and hygienist and dental assistant throughout the nation, based mostly on what state they have been, may log in. They might add their stuff. It will observe them towards their state hours.
And what occurred was—I had an actual huge imaginative and prescient. Like, I constructed a job board, I constructed a sub hub, which is the place, on the time, you realize, if a follow wanted subs, we had like boards on there. Like, I imply, I actually went in huge, proper? So, quite a lot of classes. Constructed this huge, large web site and spent some huge cash.
However what occurred was that I partnered with the Kentucky Board of Dentistry. They usually stated, “Wait a minute. We’ve had a tough time sort of like taking a look at our licensees to seeing like the place their certificates are. May you construct us backend entry to all of our licenses as they add their stuff? And should you do, we can have all dentists and hygienists within the state of Kentucky in your platform.”
And I assumed, “That is superb.
And so that each one occurred. And in a matter of a month or two, we had 7, 000 dental professionals on the location utilizing the monitoring device. And I assumed to myself, “If I can get 4 or 5 extra dental boards to do what Kentucky did, I’m going to have 40 or 50, 000 subscribers on right here. I’m going to have the ability to monetize it.”
Like, that’s how that complete factor began.
I solely received one dental board and that was, you realize, It simply the politics of all of it. It was very troublesome as you went state to state or what have you ever. And that’s sort of after I wanted to essentially begin to pivot. And that’s sort of what led me to the media area.
After which, in 2016 is after I began to podcast. And, I imply, I feel our relationship began after I had the Dental Trade within the early days, proper? I do not forget that.
So, like, mid-journey media, podcasting, after which, after all, we get into 2019, the place I began John Stamper Media, and I used to be going round to all of the completely different dental reveals and stay streaming and interviewing folks. That’s sort of the place this, I assume, final chapter all began.
Heather: All of it’s so good. I remembered the CE Trade and what an excellent concept.
It’s irritating that the completely different boards are so—I get that they’re autonomous, however man, like, if all of them simply adopted one another’s good concepts, it will be completely different for everybody.
However, you actually shine within the media area. I really feel like that’s what you have been born to do. Like that simply comes so naturally for you. I imply, so many instances you’ve taken me out of my consolation zone and you’re such a pacesetter within the media.
There wasn’t no dental media earlier than you. It didn’t exist. There was no such factor. So, inform our listeners what dental media is. Whenever you say that, it’s a broad time period. What do you do and the way did it impression them?
How Dental Media Impacts Dental Practices
John: Yeah. You realize, I feel the attention-grabbing story is, and you realize this. I imply, I’m at all times going to offer quite a lot of credit score to you and Lorie and the AADOM workforce for being among the early adopters onto this.
I imply, should you keep in mind, Heather, we began AADOM radio, which was simply the audio podcast, which nonetheless it’s as we speak. And the entire concept of it was to showcase the companions, the businesses that you simply all work with and produce their tales to the AADOM members. And that began on the AADOM convention after which it developed to utilizing video and all of that.
I feel the entire core of it goes again to what I used to be sharing with you, which is that my life and my profession in dentistry was time on the producer aspect, time within the dental follow aspect, and this emergence of media. The emergence of the podcast, the emergence of video, the emergence of social media.
All these issues have been simply sort of coming collectively and I’m sort of a nerd and I simply love all that stuff. And so, I dove in. I wished to be taught as a lot as I may. And it occurred to be that I used to be on this area, and I appreciated doing it. And so how may we deliver this all collectively?
And, extra importantly, how may we get folks’s tales out to extra folks and leverage these sources? And that’s, you realize, after I give it some thought, that’s sort of the place it’s.
And after I began the podcast, I feel there perhaps was like 4 or 5 podcasts in dentistry. Now, there’s so many individuals doing it, which I like to see. And, after all, social media has modified the sport. However yeah, it’s turn into an enormous deal.
Heather: Yeah. However all of these issues, all the way down to the podcast, the video, the social media, you’re at all times 10 steps forward. Like, the issues that we uncover, you have been speaking about a very long time in the past.
So, I don’t need you to offer us your secret sauce, however what’s it? Is it simply the nerd in you? Like, you stated that you realize the whole lot earlier than all people else, so far as what’s the new know-how or what’s subsequent.
Like, you’re sort of, you realize earlier than all people, otherwise you simply make it occur earlier than all people might be actually what it’s.
The Secret is to By no means Cease Studying
John: So, I feel quite a lot of it’s—I feel as soon as as knowledgeable, no matter what skilled you’re, no matter you do, and you discover your craft. You discover what it’s that you simply like to do. No secret Heather, proper? The, anyone of their craft spends hours amongst hours to be taught it, to review it, the like.
And that’s simply what I’ve at all times achieved. I imply, even to at the present time, I in all probability spend 15 to twenty hours every week watching YouTube movies, following those that have constructed manufacturers on social media, understanding that complete panorama. Like I’m at all times studying.
And I feel that that’s simply sort of what it was. As soon as that bug bit me and I actually understood it—and I feel the large factor that basically hooked me, I inform folks, is that I neglect what, perhaps it was 2019. I had gone to perhaps 30 to 35 completely different dental conferences. And I used to be simply going by means of the motions. I didn’t even sort of notice that.
Any person got here as much as me in a gathering and so they’re like, “John, I’m seeing you in all places.”
I didn’t really feel like that was the case, Heather. Like, I knew I used to be touring, however I didn’t sort of really feel that that was the case. However then after I really regarded again and realized, I imply, the whole lot that we have been doing, we have been placing out on social media.
There was like, you realize, tens of 1000’s of views and all of the completely different reveals and issues like that. And that’s what actually sort of struck me as the ability of like the place we’re proper now and the way I take a look at among the old fashioned methods of selling and among the issues that the bigger manufacturers did in that point. It’s all modified now.
And, so, I’ve simply stayed on prime of it. And I feel that, yeah, I imply, I really feel prefer it strikes so quick that should you’re not like 10 steps forward, you’re sort of falling behind.
And so, I’ve sort of taken that badge of honor. Like, what can I proceed to do to teach folks on this area? And that requires being forward of the sport.
Heather: Yeah. And to your level—if one thing is your ardour, you like studying about it, proper? And you like simply soaking in all of the data and it’s simply evident within the work that you simply do.
And yeah, there have been instances the place I used to be like, “Oh my God. There’s 10 Johns since you have been simply in all places, in all places and, you realize, at all times so passionate about it. However it was so nice. You probably did such a very good job.
And also you proceed to do this, bringing the corporate’s message to the dental trade, which is tough to do, however you’ve achieved it and also you’ve achieved it in a manner the place it’s conversational. It’s not salesy. It’s not techie. It’s simply dialog.
And I feel that that’s in all probability your best reward is that you simply make the whole lot so relatable that individuals wish to be taught.
John: Thanks for that.
Actual quick—I feel that allow’s return to what you requested earlier, which is like spending quite a lot of time on the dental follow. So, both I used to be within the dental follow, establishing handpieces, Heather, proper?
So I used to be a bit bit completely different that perhaps the rep that got here in and was there for quarter-hour, took an order and left, proper? I imply, generally I spent a complete morning putting in electrical handpieces, working with the workforce doing coaching. So, you have got that.
An,d then, after all, you realize, at Mortenson. And so, I spent quite a lot of hours contained in the dental follow. And to your level, like when you do this and you actually perceive all people that’s in there, then you definitely hopefully perceive how they have to be communicated to.
And so, I feel that’s sort of the place quite a lot of this got here from. Let’s discover a method to craft dialog in order that individuals are going to really take the time to pay attention.
Heather: Yeah, and also you ship it in a manner that it is going to be heard and understood and felt. In order that’s so vital.
And, I’m in your web site proper now, John. And simply to share with our listeners. So, you’re on a mission to assist corporations get their story in entrance of extra folks Subsequent quote, “Constructing belief one put up at a time.”
And that, I feel, is one thing anybody who’s labored with you’ll be able to say you’re simply so reliable and so truthful and in your supply and the knowledge you deliver. You’ve actually achieved a tremendous job, simply incomes everybody’s belief within the trade.
So ,what’s subsequent for you? Or, what’s now for you, I ought to say? What are you engaged on now that you simply love probably the most? What do you like probably the most about what you’re doing?
Utilizing Social Media and Video Content material to Assist Firms Construct Belief
John: So, I’ve had my fingers round quite a lot of issues within the media area. I feel I lastly have come to, I imply, I wish to, I assume I sort of like to make use of the phrase lane. It’s simply sort of like a visible phrase. I feel that sort of works with folks, proper? Like, you discover the lane that you simply’re working in the place you’ll be able to assist folks.
And the lane that I’m in proper now could be sort of like what you stated, nevertheless it’s actually serving to corporations leverage natural social media and video content material to construct belief and familiarity.
I really feel like, Heather, that we’re in what I wish to name a belief recession. And I feel quite a lot of it’s unintentional. I feel that for no matter it’s value, I feel that there’s simply been a barrage of data thrown at enterprise house owners and companies, you realize, for a few years now.
And I feel once more, in quite a lot of circumstances, we’ve all been in conditions the place one thing didn’t go effectively with a enterprise. And so, we’ve all turn into a bit skeptical.
And so, like now right here we’re, there’s quite a lot of nice info on the market, nearly an excessive amount of. And we’re all attempting to sort of discover our manner by means of the weeds of like, we nonetheless need assistance from corporations, however who will we go to? And I simply really feel like there’s by no means been a greater time to leverage natural social media for a corporation to constantly share how they’re serving to their viewers remedy their issues.
And so, that’s sort of the place I’m centered, you realize, serving to corporations both craft the video content material. Concepts on the right way to both construct their very own system, if they’ve their very own inside social media workforce, or in some circumstances I work with their, with their groups. That’s the place my focus is correct now.
And such as you talked about, I imply, I’m on a mission. I would like extra folks to have the ability to get their story out in entrance of others.
And, you realize, AADOM is a good instance. I imply, I feel let’s return, Heather, to COVID. Numerous stress. We went by means of this collectively.
And, I’m going to throw the trophy again to you for a second, as a result of, I imply, at the moment, you had an enormous duty to the membership to have the ability to not less than sort of like information them and direct them on sort of with so many unknowns.
And I feel this can be a nice instance of what you all did at AADOM, which was to sort of band collectively together with your sources, the businesses that you simply constructed relationships with and be capable to deliver that to the AADOM membership.
And I do know the AADOM membership doubled.
I do know there was 1000’s of individuals weekly on social media. I imply, I nonetheless have folks to at the present time, Heather, that say to me that, you realize, AADOM helped me get by means of COVID.
That could be a huge deal!
Study How AADOM Can Assist You
Heather: I did. And you realize, generally we don’t take a second to offer ourselves like a bit pat on the again. However yeah, I imply, I’ve members inform me typically, you realize, AADOM saved their practices throughout COVID. No person knew what to do, the place to show.
And, you and I jumped in like sort of the hand-in-hand, jumped in. And that could be a good instance, John, of the way you assist corporations ship the content material in a reliable manner, in a constant manner.
And also you and I, we have been on stay—Fb Reside, LinkedIn Reside—each day. However, you realize, the know-how was there and, you realize, we didn’t even give it some thought. It was similar to, now we have to do that.
I feel if we considered it an excessive amount of, we’d have gotten scared. So, we did it. However yeah, what an ideal instance of data supply in a reliable and constant manner. And also you helped AADOM do this. So, good instance.
Oh yeah, I forgot. However, it was an exquisite time in that we have been capable of pivot or we didn’t actually even pivot as a result of we’re a digital group and sort of benefit from, “Okay, listed below are the info. How will we make the perfect of it?”
So, thanks for serving to us do this and serving to our members by means of it.
Let me ask you this. So, in your 20 years in dentistry and, sitting on so many sides of it—within the follow, within the company world, within the DSO world, within the media world—how has your opinion, I assume, of workplace managers developed? Has it developed?
I imply, 20 years in and dealing with AADOM, what are your ideas on the place, the individuals who handle the enterprise aspect of the practices?
Empowering Dental Workplace Managers Via Appreciation
John: Yeah. You realize, it makes me consider a few issues, proper? One is, I typically say to myself—this simply occurred at convention simply, you realize, final month, proper?
You had introduced up a member and their dentist, and we did a bit interview with them, and it was like, I sat again and I watched the dentist speak about her workplace supervisor, proper?
And I used to be like, you realize, the very first thing that involves my thoughts, Heather, is: why aren’t extra folks, you realize—I imply, and I feel in quite a lot of circumstances there are tons of follow house owners is on the market that admire their workplace supervisor.
Possibly it’s simply sort of my love for media and my love for folks desirous to share their story that like, I wish to bottle that up extra, you realize, like I would like extra folks to know that as a result of the second a part of your reply or your query is that the success of the follow when the workplace supervisor is empowered and so they’re delegated to—what meaning for his or her profession, after which what meaning like ten-fold, twenty-fold for the follow—I’ve simply watched it firsthand.
I’ve sort of like had this courtside view of being part of AADOM and the way in which that I’ve, of just like the precise impression on a follow when that place within the follow is ready to be empowered to do what they do.
And so, there’s part of me that generally I take with no consideration that each workplace has that. And I do know that’s not the case.
Heather: Nicely, within the AADOM world it’s. However yeah, within the non-AADOM world, it’s not.
And I keep in mind the duo you’re speaking about—the follow proprietor and the supervisor. I feel, when that dentist introduced the supervisor on, the follow was one thing like a half 1,000,000 {dollars} in accounts receivable, one thing insane, and thru the coaching she obtained by way of AADOM, cleaned that up and made them tremendous worthwhile.
You realize, however your level about empowerment, that’s a phrase that comes up lots with AADOM. And it’s such a easy factor with such large outcomes that doesn’t occur sufficient. In all probability not simply in dentistry, however in any trade.
I feel should you empower somebody and allow them to run and allow them to do their particular distinctive capability is, what their particular expertise is, superb issues can occur.
So, that’s actually in all probability a message for any enterprise proprietor.
John: Yeah. And, you realize, you stated, “John, what’s subsequent?”
And I can’t assist myself. So, like, right here’s what’s subsequent alongside the traces of empowerment, proper?
This can be a good method to sort of deliver us house, is that we hear lots about empowerment. What has to occur subsequent is we begin to showcase the impression that an empowerment has had, proper?
It’s Time to Present Off the Outcomes of Empowered Dental Workplace Managers
As a result of as you realize, Heather, we hear it, proper. It turns into sort of like this, you realize, 30, 000-foot phrase. And particularly, after all, inside AADOM Nation, it’s similar to a given. There’s no query that the medical doctors, you realize, and the follow house owners help their workplace managers, the sources are there. There’s quite a lot of empowerment.
I feel it’s time to begin showcasing the precise outcomes that empowerment really producing for these managers.
As a result of the second factor about this belief recession, and I speak to corporations about this lots, is that it’s one factor to exit on social media and to create content material, to get folks to purchase your services or products. It’s a complete different factor to get them to stick with you.
In instances which might be a bit little bit of our unknown versus companies, like your, you realize, your prospects that you’ve got clearly might be the lifeblood that get you thru a few of these difficult instances. And so, in the event that they’re coming and leaving.
So, one nice method to leverage, you realize, social media and video is to begin showcasing your workforce in order that your viewers, should you’re a dental follow, proper? Like your potential sufferers or your present sufferers can see, “For those who come to this follow, that is who you’re going to work with.” And, you realize, that is our workforce and that is what they do.
And I simply really feel like if increasingly, you realize, on this case, practices really showcase that, and within the case of AADOM, you realize, we begin to showcase what this empowerment has achieved, the impression that’s made for these practices—I really feel like that’s sort of what’s subsequent.
Heather: I really like that. I really like each elements of that. I really like displaying the outcomes of the empowerment as a result of that’s the place the rubber meets the highway. You’ll be able to empower all day lengthy, however till you see the outcomes, you don’t know. So if we will present confirmed outcomes, that’s superb!
I really like the idea of meet the workforce, not simply on a web site, like a bit two sentences—meet the workforce!
It’s a really weak scenario as a affected person going right into a follow the place oftentimes you’re scared, you’re nervous, individuals are getting in your mouth, they’re asking private questions. To get to perhaps kind of know, meet the workforce, earlier than you go in after you go in, by way of trusted supply—belief recession—very attention-grabbing time period.
However placing it out in a reliable manner—you may not join with the dentist. I imply, you realize, a few of them—like being in your mouth, proper? Possibly not probably the most optimum, however you may even see an assistant or hygienist or a supervisor who you simply actually really feel a reference to. And that might be the pull into the follow.
So, I’d love that concept.
John: Yeah. After which the very last thing on that observe, lots of people ask me, they’re like, “John, okay, there’s all these social media channels. Like, what will we do?”
Nicely, right here’s the opposite distinctive factor, proper? So, you realize, once you take a look at the demographics of the TikToks and the Instagrams versus the Facebooks and the LinkedIns, right here’s the way in which that it really works, proper?
I imply, you create content material to your dental follow and, you realize, you place one thing out on TikTok or Instagram and perhaps, you realize, the youthful individual within the household sees that. And then you definitely put one thing out on Fb or perhaps even on LinkedIn and perhaps th older folks within the household see that.
After which they’re on the dinner desk and then you definitely begin to construct this familiarity. Yeah. I noticed one thing about that dental follow. After which {the teenager} talks about it.
You see, you see the place I’m going, Heather. It’s sort of like, that is what I imply by this. That is the ability of all of that, you realize. I imply, all people is sort of like selecting their very own lane of the place they wish to watch and be taught and the place their consideration is. And so, from a dental follow perspective, showcasing that workforce, such as you talked about in constructing that belief, it’s simply one thing to consider.
Heather: Yeah. And, to comply with that up, showcasing them throughout all platforms. You don’t know who’s watching the place, completely!
So, let’s deliver this house. For those who may go away our listeners, our AADOM Nation, with any phrases that you’ve got for them, what would that be?
Take Pleasure in Being a Dental Workplace Supervisor
John: To start with, it’d be, “Thanks!” You realize, for anyone that’s listening to this podcast and also you obtain them, you hearken to them—it means lots, proper? I feel, I inform folks each time I get an opportunity to speak with the businesses and produce them on as friends, I’m at all times very proud to say that there’s this inbuilt AADOM Radio viewers that like we add an episode and there’s, you realize, 300 or 400 those that listened to it instantly, which is an enormous deal, proper?
Heather, should you’re an organization and also you wish to sort of, you realize, join with this viewers. So huge thanks, I feel, to the viewers.
And I’d say the, the long run is so vivid for workplace managers. It’s so refreshing to see that the sunshine has gone off within the trade. Yeah. I imply, each time I come, I imply, I do know we’re simply sort of a bunch of AADOM nerds right here, proper? You realize, trigger we adore it.
However each time I come again from convention, I hear the identical factor. It doesn’t change. It’s like, “Yeah, like we went there and so they really speak to us and so they wish to learn about what we did.”
And, after all I feel to myself, “Nicely, isn’t that the way it ought to at all times be?”
However as you realize, it’s not the way it at all times is. That’s not the way it at all times is.
Heather: That’s the way it at all times is at AADOM.
John: I’d say that, you realize, be pleased with what you do every day to assist that follow run.
And, not solely do you have got quite a lot of help behind you, as you all know, with Heather and the superb AADOM workforce, however you additionally sort of have a bit little bit of a tailwind behind you as a result of now the phrase is getting out of how worthwhile what you do is. And that’s very encouraging.
I feel that will be my message is that like, I listened to quite a lot of this on the peripheral. And lots of people at the moment are recognizing simply how rattling vital the workplace supervisor is in a follow.
Heather: Amen to that, John.
Alright, final query, however it’s a must to promise to not edit it out as a result of you have got modifying powers right here. So, what’s your—give us one—hidden expertise or social gathering trick, that’s distinctive to you?
John: Is the DJ a hidden expertise or trigger extra folks learn about that?
Heather: It in all probability is. No, I don’t suppose sufficient folks do.
John: So, I imply, I really like to combine music. That’s sort of the opposite, that’s the vitality a part of me love music. I’ve been listening to him since I used to be a child. And so I’d say in all probability that will be the social gathering trick, proper?
Like, if I’m at a celebration and the vitality’s going downhill, I’m at all times prepared to have the ability to…
Heather: Your get behind the turntable
John: If mandatory, dare we take it to the following stage.
Heather: I’ve witnessed your DJ abilities firsthand. They’re world class.
John: That and cooking. Lots of people don’t know that I used to be within the Navy. I used to be on a naval submarine and I used to be a prepare dinner. So, I do like to prepare dinner.
Heather: Very attention-grabbing. Didn’t know that. Wow. I realized so many issues about you as we speak. Very enjoyable!
And the place can our listeners discover you John? We’ll hyperlink it within the present observe, however simply whereas I’ve you, let everybody know the place they’ll discover you.
John: Yeah, JohnStamperMedia.com, you realize Thanks for referencing that out. Simply up to date that really this weekend. So received quite a lot of the newer info on how I’m serving to corporations.
However I feel that’s in all probability the perfect place, would simply be the web site and there’s info on there in the event that they wish to arrange a name and even simply sort of chat, you realize, for half-hour to sort of get some perception on the place they’re and perhaps some issues they may do.
Heather: Sounds nice. Nicely, thanks, John. Thanks actually for the whole lot you do for AADOM, for our members, for being an AADOM Influencer and for the whole lot you do for the dental trade. So, it’s my honor to work with you, actually.
John: Yeah, likewise. And this was a lot enjoyable to flip this round. You probably did an superior job!
And so, we do wish to inform all people, I feel, Heather, you’re going to be interviewing the opposite influencers. So, you’re going to wish to proceed to remain tuned for what Heather has in retailer subsequent with the remainder of this superb group.
Heather: Extra to return. Yeah. Alright. Nicely, thanks, John.
John: All proper. See ya!
