Please be aware, this session is being simulcast on the AADOM Fb Web page, the AADOM LinkedIn Web page, the AADOM Instagram Web page, and the AADOM YouTube Channel to view on 10/23/24 at 1:00 pm Japanese
This course explores the basic shift wanted in dental advertising and marketing to remain aggressive: adopting story-based advertising and marketing. Conventional dental advertising and marketing usually focuses on companies and options however lacks the emotional connection needed to construct belief and affected person loyalty.
Via this presentation, attendees will be taught why storytelling is the important thing to resonating with sufferers and standing out in a crowded market. By leveraging story-based advertising and marketing, dental practices can handle affected person fears, create significant connections, and finally drive development.
Most dental advertising and marketing efforts concentrate on getting your follow “seen” by potential sufferers. Nevertheless, with no story-based technique, there’s no assure that your follow will probably be “chosen.” Individuals will go away with a deep understanding of the ideas of story-based advertising and marketing and why it’s important for the longer term success of their practices.
Course Studying Aims:
- Perceive the Key Variations Between Conventional and Story-Primarily based Advertising
- Acknowledge why conventional dental advertising and marketing strategies, centered on companies and options, fail to create lasting affected person connections.
Be taught How Storytelling Engages and Builds Belief with Sufferers - Grasp the psychological energy of storytelling in constructing emotional connections that foster belief and loyalty in dental practices.
Establish the Position of Story-Primarily based Advertising in Addressing Affected person Fears - Uncover how addressing widespread affected person fears by way of storytelling can scale back nervousness and encourage extra sufferers to decide on your follow.
Develop a Technique for Getting Your Follow ‘Chosen,’ Not Simply ‘Seen’ - Perceive methods to differentiate your follow from opponents by utilizing storytelling to draw and retain sufferers, making certain your follow is just not solely seen but additionally chosen.
Acknowledge the Lengthy-Time period Impression of Story-Primarily based Advertising on Follow Development - Find out how implementing story-based advertising and marketing results in stronger affected person relationships, larger conversion charges, and sustained development for dental practices.
Livecast begins at 1:00 pm Japanese on our AADOM Fb Web page, the AADOM LinkedIn Web page, the AADOM Instagram Web page, and the AADOM YouTube Channel
Sponsored by: Artwork of Dental Advertising
Sean Hamel, founder and CEO of Artwork of Dental Advertising (ADM), brings over 9 years of devoted experience in pioneering story-based dental advertising and marketing methods. Below Sean’s management, ADM has turn out to be synonymous with excellence in crafting narratives that not solely entice however deeply resonate with sufferers. Sean’s profound understanding of storytelling’s influence has empowered numerous dental practices to attach authentically with their communities, fostering enduring affected person loyalty and follow development. His dedication to innovation and customized advertising and marketing approaches continues to drive ADM’s popularity as a trusted accomplice within the dental trade, making certain every follow achieves its distinctive advertising and marketing objectives successfully.
